Agency Settings

This how-to guide will focus on how to manage media types in Advvy.   

In this guide: 

• Navigating to the Media Types Section 
• Key terms in the Media Types Section 
  1. Media Type Class (Media Type Segment) 
  2. Media Type Segment 
  3. Media Type Group 
• Creating a new Media Type 
• Navigating the different views in the Media Types Section 

Navigating to the Media Types Section 

To navigate to the Media Types section in Advvy follow these steps:

1. Switch to the Agency Settings section of Advvy 
2. In the Media section, click on Media Types 

Key Terms in the Media Types Section 

Media Type Class (Media Type Segment) – Used to describe the class of Media, most often grouped broadly into Online, Offline or a combination of the two.  

Media Type Segment – Classifies the different types of media, referring to the four main classifications of media: Digital (Internet), Out of Home (OOH), TV and Radio (Broadcast) and Print. 

Media Type Group – Groupings of media within a media type segment to specify the exact type of media being used E.g. Email, Newspaper, National/Local Television, Billboard, Social Media etc.  

Creating a new media type via the Media Types Section 

Follow these steps:  

1. Navigate to the Media Types section in Advvy  
2. Click +New at the top of the screen 
3. The New Media Type page will appear 
4. In the New Media Type page add a Name, then select a Media Type Segment and Media Type Group that accurately represents the Media Type you are creating.